The most convincing marketing a cleaning business has is its own work. A grimy oven next to a gleaming one. A stained carpet transformed. A cluttered end of tenancy flat left spotless. Customers believe what they can see, far more than any slogan. The trouble is turning those photos into something that actually brings in enquiries.
ProCleanerUK’s landing pages do exactly that. This guide explains how they work and how to use them to attract new clients.
What a landing page includes
- A drag slider: visitors drag between the before and after photos to see the difference.
- A short write-up: describing the job, written for you in about twenty seconds.
- Your best recent reviews: social proof alongside the photos.
- A quote form: so visitors can request a price straight away.
Creating a landing page
- Choose a job with great before and after photos, or upload up to three before and three after photos of your own.
- Let the page write itself in about twenty seconds.
- Check the write-up and adjust anything you want.
- Copy the link, or copy the ready-made post with emojis and local hashtags.
Privacy first
Before a page is created, a privacy check looks for faces, house numbers and number plates in the photos, so you never accidentally reveal a customer’s home. Pages stay hidden from Google until you choose to turn that on.
Where to share
- Local Facebook groups: paste the ready-made post, following each group’s rules.
- Your social media: alongside a marketing reel made from the same photos.
- Your Google Business Profile: as a post.
- Messages to enquiries: show someone asking for a deep clean exactly what you deliver.
- Your website: link from your service pages.
What happens when someone enquires
Requests from the quote form land in your leads list, ready to quote. You can see views and requests for each page, so you know which photos and services attract the most interest. Marketing funnels can send an instant reply.
Choosing the right photos
- Dramatic differences: ovens, carpets, bathrooms and end of tenancy cleans work especially well.
- Good light: take before and after photos from the same angle in the same light.
- Clean framing: avoid clutter, personal items and anything that identifies the home.
- Variety: create pages for different services and areas.
Make before and after photos part of every job in the staff app, so you always have material.
Pages for each service and area
Create separate pages for your main services, such as deep cleans, end of tenancy, oven cleaning and regular domestic cleaning. If you cover several towns, a page for a job in each area helps local customers see you work near them.
Marketing reels from the same photos
The same before and after photos can become a branded video for Instagram, TikTok or Facebook in one click, with a ready caption and hashtags, using your logo, brand colour and contact details. Our guide to multi-channel marketing funnels shows how pages and reels fit together.
Measuring what works
Check views and requests for each page every few weeks. If a page gets lots of views but few requests, try different photos or a stronger write-up. If one service consistently brings enquiries, create more pages for it.
Combining with reviews
Landing pages show your best recent reviews, so a steady flow of reviews makes every page stronger. Automatic review requests after jobs keep reviews coming. Our guide to building a steady flow of reviews explains how.
An example
Imagine a cleaner finishes an end of tenancy clean with a dramatic oven transformation. Back home, the owner picks the job, the privacy check passes and the page is written in seconds. The owner copies the ready-made post into two local community groups. Over the following week, the page gets steady views and several quote requests, two of which book. The same photos become a reel on Instagram. One great job has turned into new work.
Common mistakes
- Photos taken from different angles or in poor light.
- Sharing pages that reveal a customer’s home.
- Creating one page and never another.
- Not following up enquiries quickly.
- Ignoring which pages bring requests.
Attract more clients
Landing pages, marketing reels, before and after photos in the staff app, review requests and quote forms are included on every ProCleanerUK plan. Start your 28-day free trial and create your first page from a recent job, or book a free demo and we will build one with you. For more ways to bring in work, read our guide to getting more cleaning leads.
FAQs
What is a cleaning landing page?
A page built from a job’s before and after photos, with a drag slider, a write-up, reviews and a quote form.
How long does it take to create one?
The write-up is created in about twenty seconds.
Is customer privacy protected?
Yes. A privacy check looks for faces, house numbers and number plates first.
Will landing pages appear on Google?
Only if you choose. Pages stay hidden from Google until you turn that on.
Where do enquiries go?
Into your leads list, with views and requests shown for each page.