Your team already takes before and after photos on every job. They prove the work was done, they settle the odd complaint, and then they sit in the job record and never get seen again.
That is a waste, because those photos are the best marketing a cleaning business has. A grimy oven turning spotless is exactly the kind of thing people stop scrolling for on Instagram, TikTok and Facebook.
The problem is time. Turning photos into a decent video means an editing app, music, captions and your logo, and nobody running a cleaning business has an hour spare for that every week.
So we built Marketing Reels into ProCleanerUK. Pick a job, press one button, and a minute or two later you have a branded before and after video with a caption ready to post.
Why Before and After Videos Work for Cleaning Companies
Most people hiring a cleaner are taking a leap of faith. They are letting a stranger into their home or office and hoping the result is worth the money. A before and after video answers that worry in seconds, because it shows real work on a real job rather than a promise.
They are also naturally satisfying to watch. The moment the dirt disappears is the hook, and it is why cleaning transformations do so well on short video platforms.
Posting them regularly also does three practical things for your business:
- Keeps you visible. A fresh video each week shows your social pages are active and you are busy.
- Builds local trust. Every Reel ends with your logo, phone number and the town the job was in, so people nearby know you work in their area.
- Gives your team credit. Staff love seeing their work shown off, and it shows customers the standard they can expect.
How Marketing Reels Works
There is nothing to install and no editing to learn. If your team adds before and after photos to jobs, you are already set up.
- Take the photos as normal. Staff add before and after photos to the job in the ProCleanerUK app, exactly as they do now.
- Open Marketing Reels. It is in the menu on the left. The Make a Reel tab lists every job with at least one before and one after photo, newest first, and you can search by customer, service, town or postcode.
- Press Make Reel. Tick the box to confirm you have the customer’s permission to use the photos, then press Create Reel. You can also make one straight from the job itself, under Job Photos.
- Carry on working. The video takes a minute or two to make. You do not need to wait on the page.
- Download and post. Your finished Reel appears under Your Reels. Download it on a computer, or press Save or share in the app to send it straight to Instagram, TikTok, Facebook or WhatsApp.
What You Get in Every Reel
Each Reel is a short, upright video sized for Instagram Reels, TikTok and Facebook. ProCleanerUK looks through the job’s photos, matches up befores and afters of the same area, and puts the most impressive transformation first.
- A slider reveal. A bar sweeps across each before photo to reveal the clean result underneath, for up to three areas of the job.
- A catchy opening line. Big on-screen text over the first before photo grabs attention, written to suit the job.
- A side by side shot. Before on top, after below, so the difference is impossible to miss.
- Your branded end card. Your logo on your brand colour, with your company name, phone number, website and the town the job was in.
- Music. An upbeat royalty-free track is added for you.
- A ready-made caption. A short, friendly caption with relevant hashtags, including your town, which you copy with one tap.
Privacy and Permission Built In
These are photos of your customers’ homes and offices, so we have built in two safeguards.
First, every Reel starts with a permission check. You confirm you have the customer’s permission to use photos of their property for marketing before the Reel is made, and ProCleanerUK records that you did.
Second, each Reel is checked for anything that should not be posted publicly, such as people’s faces, house numbers or street signs, number plates, letters with names on, family photos or screens showing personal information. Anything spotted is listed in a Check before posting box next to the video, so you can decide whether to post it.
We always recommend watching your Reel through once before posting it.
Tips for Photos That Make Great Reels
The better the photos, the better the Reel. A few habits for your team make a big difference:
- Same spot, same angle. Take the after photo from where you stood for the before. The slider reveal works best when the two line up.
- Hold the phone upright. Portrait photos fill the whole screen. Landscape ones still work, but sit on a blurred background.
- Pick the dramatic jobs. Ovens, hobs, grout, carpets and end of tenancy cleans give the biggest wow factor.
- Get the light on. Turn on the lights or open the blinds so the detail shows.
- Keep personal things out of shot. Avoid post, family photos and anything with a name or address on it.
Frequently Asked Questions
How many Reels can I make? Up to 30 a month, which resets on the 1st. Reels that fail do not count towards your total.
How long does a Reel take to make? Usually a minute or two. You can leave the page and come back.
Who can make Reels? Admins and managers. Your cleaning staff just take the photos as normal.
Do I need to set anything up first? Only your branding. Reels use the logo, phone number and website from your company details in Settings, so check they are filled in. If there is no logo, the end card shows your company name and details instead.
Can I make more than one Reel from the same job? Yes. Press Make another Reel on the job and you will get a fresh version.
Does it work on the mobile app? Yes. On iPhone and Android, press Save or share to send the video straight to Instagram, TikTok, Facebook, WhatsApp or your camera roll.
What if a Reel does not work? The reason is shown on the Reel, and you can press Try again.
Start Turning Your Jobs Into Marketing
Every clean your team finishes is a piece of marketing waiting to happen. With Marketing Reels, the photos you already take become videos that show people nearby exactly what you can do, without anyone opening an editing app.
Already on ProCleanerUK? Open Marketing Reels in the menu, pick your best job from this week and make your first Reel today.
New to ProCleanerUK? Start your free 28-day trial and see how much time it saves across your whole cleaning business, from scheduling and invoicing to marketing.