Ask any cleaning business owner what they would do with an extra hour a week and the answer is nearly always cleaning business marketing. Everyone knows they should be posting, following up quotes and keeping in touch with past customers. Almost nobody has the time.
The usual answer is a stack of extra tools: Canva for graphics, a video editor, an email platform, a text messaging service and a spreadsheet to keep track of who has heard what. Each one costs money, needs learning and lives in a different place from your customers and jobs.
ProCleanerUK takes a different approach. The marketing tools are built into the same software you use to quote, schedule and invoice, so they already know your customers, your services and your finished jobs. Here are 15 ways ProCleanerUK helps you market your cleaning company, and how to use them together to win more work with less effort.
1. Turn Every Job Into Content With Marketing Reels
Your team already takes before and after photos on every job. Marketing Reels turns them into branded videos for TikTok, Instagram Reels, YouTube Shorts and Facebook in one click.
- Pick a job, press Make Reel. Every job with before and after photos is listed in one place, searchable by customer, service, town or postcode.
- We do the editing. The best matching photos are paired up, the most impressive goes first, and a catchy opening line is written for you.
- Or make it yours. Choose a style (slider reveal, quick cuts or side by side), preview music by mood before you pick it, write your own opening line, choose the photos and set your end card message.
- Branded every time. Each Reel ends with your logo, brand colour, phone number, website and the town the job was in.
- Ready to post. Download it, or share it straight from the app, with a caption and hashtags written for you.
It replaces hours of editing, and a Canva or CapCut subscription, with a minute of waiting. A fresh Reel every week keeps your social pages active and shows people nearby exactly what you can do.
2. Capture More Enquiries With Smart Booking Forms and Web Forms
Every visitor who leaves your website without getting in touch is marketing money wasted. ProCleanerUK gives you two ways to turn visitors into enquiries and bookings.
Smart booking forms work like an instant quote calculator. Customers answer a few simple questions, one step at a time, and watch the price update as they go.
- Instant prices: set a base price and how each answer changes it, such as a double oven or a larger property.
- Optional extras: let customers add extras, each with its own price.
- Recurring discounts: offer a lower price for weekly, fortnightly or monthly cleans to encourage regular bookings.
- Monthly plans: show an estimated monthly cost, with the option to collect payments by Direct Debit through GoCardless.
- Callback option: customers who prefer to talk can ask for a custom quote instead.
- Ready-made templates: start from a pre-built form, such as an oven cleaning plan or a window cleaning quote, and adjust it to suit you.
- Put it anywhere: share the link on social media, in emails and on your Google profile, or paste the embed code into your website.
Web forms from the Form Builder let you collect anything else you need, from contact and quote request forms to detailed questionnaires. Enquiries from your forms land in ProCleanerUK as leads, ready for your funnels to follow up automatically.
3. Follow Up Automatically With Marketing Funnels
Most lost work is not lost to a competitor. It is lost because nobody followed up. Marketing Funnels are automated sequences of emails, texts and push notifications that start the moment something happens in your business and run on their own.
Start a funnel when:
- A new lead is created
- A new customer is created
- A quote is sent
- A quote email is opened
- A quote is accepted
- A quote is declined
- A customer’s last job is completed
Build it by dragging in steps:
- Wait: a number of days, at a set time of day or any time
- Send Email, Send SMS or Send Push: using your own templates
- Condition: split the funnel based on what the person did, such as opened your last email, clicked a link, or did neither, with a different path for each
Target the right people. Set a funnel to run only for a specific service, so someone quoted for an end of tenancy clean gets a different follow-up from someone quoted for regular domestic cleaning.
A few funnels worth setting up first:
- Quote follow-up: quote sent, wait 2 days, email a friendly reminder, and if it was not opened, send a text.
- Hot quote: quote email opened, wait a few hours, send a short text offering to answer any questions.
- Win them back: last job completed, wait 60 days, email an offer to book again.
- Welcome: new customer created, send a thank you and a review request.
Never Let a One-Off Customer Forget You
One-off customers are the easiest to lose. They loved the deep clean, then life gets busy and six months later they cannot remember who did it. The real power of funnels is combining email, text and push notifications over weeks and months, so you stay in their mind without lifting a finger.
Here is a 30, 60, 90 day sequence you can build in a few minutes:
- Trigger: Last Job is Completed, targeted at your one-off services, such as Deep Cleaning or End of Tenancy.
- Day 30, email: a friendly check-in with a seasonal tip and a button to your booking form.
- Condition: if they did not open it, send a short text two days later instead.
- Day 60, push notification: a quick reminder straight to their phone if they have your app.
- Day 90, email: a return offer, such as money off their next clean.
- Condition: if they did not click, follow up with a final text.
Each message goes out on the right day, by the right channel, and the condition steps make sure people who ignore email still hear from you by text. Set it up once and every one-off customer you ever have gets the same careful follow-up.
4. Know Exactly Who Is Ready to Buy
Every funnel comes with its own analytics, updated live as people open and click, so you can see what is working without exporting a single spreadsheet.
- At a glance: total sent, email open rate, click-through rate, unsubscribes and hot leads.
- Step by step: sent, opens, clicks and bounces for every step, so you can spot the email nobody opens and fix it.
- Contact by contact: see exactly who opened and clicked at each step.
- Lead temperature: every contact is rated from Icy and Cold through Warm and Hot to Scorching, based on how they engage.
Lead temperature is the part that wins work. Instead of ringing every old lead, ring the Hot and Scorching ones first. They have been reading your emails and clicking your links, and they are the most likely to say yes.
5. Bring Back Quiet Customers With Buddy and Nudges
It costs far less to win back a past customer than to find a new one, but spotting who has gone quiet usually means digging through old jobs. ProCleanerUK does it for you.
- Due a nudge: customers whose last job was more than 30, 60 or 90 days ago (you choose), with nothing booked, no regular booking and no recent marketing email, get a Due a nudge chip on your Customers page. Work through them longest gap first.
- Buddy writes the email: click the megaphone next to a customer and Buddy, ProCleanerUK’s AI assistant, suggests a marketing email based on their history. Check it, tweak it if you like, and send.
- A Book now button: Buddy can add a button that opens your online booking page, built from your services and pricing, so customers can rebook in a couple of taps.
- See what happens next: you get alerts when they open the email, click Book now and book. A chip next to their name turns blue when they open, violet when they click and green when they book, and a bar shows your sent, opened, clicked and booked totals for the last 30 days.
- Respectful by design: each customer can get one marketing email every 24 hours, opted out customers are never emailed, and addresses that fail verification are skipped. Tag someone No nudge and they stop being flagged.
It turns “we should really get back in touch with old customers” into a five-minute job.
6. Send Professional Emails Without a Designer
The built-in email builder lets you create emails that look like they came from a big brand, by dragging in blocks rather than writing any code.
- Drag and drop blocks: text, images, buttons, headers, hero banners, social links, YouTube videos, product offers, dividers and spacers.
- Flexible layouts: two or three columns, or a sidebar on the left or right. Columns stack neatly on phones.
- Personalised automatically: drop in shortcodes such as the customer’s name, their next appointment, a quote or invoice link, a review link or an unsubscribe link, and each email fills them in.
- Check before you send: switch between desktop and mobile previews, and send yourself a test email.
- Full editing control: subject line, preview text, undo and redo, and a warning if you try to leave with unsaved changes.
- Sent from your own email address: connect your business email through Microsoft 365 or SMTP and your messages go out from your own domain, such as [email protected], so customers recognise you straight away. Prefer not to? Emails go out through our fully warmed up sending servers, built to land in the inbox.
Save each design as a template and use it again and again, in funnels or on its own.
7. Reach Customers Instantly With SMS and Push Notifications
Email is not the only way to stay in touch. Text messages get read within minutes, and push notifications land right on your customer’s phone.
- SMS templates: write once, reuse in funnels, with shortcodes for the customer’s name, job date and time, and quote, invoice or review links. A live counter shows the character count and how many messages each text will use, so there are no surprises on cost.
- Push notifications: a title and short message with emojis, shown in a live phone preview as you type. Push notifications reach customers who have installed your app and allowed notifications.
Mix all three in one funnel. For example, email a quote reminder, then follow up by text if it has not been opened.
8. Send to Everyone, or Just the Right Group
Got a seasonal offer or some news to share? Send it to all your customers at once, or just the right group, by email or push notification.
- Tag your customers: label them however suits your business, such as Recurring, One-off, VIP or Commercial, then filter and sort by tag. Combine tags to find customers who have all of them, or any of them.
- Send to a tag: email everyone who has opted in to marketing, or only those with a chosen tag, like a carpet cleaning offer just for your Domestic customers.
- Push to everyone: send a push notification to all your customers with the app in one go.
- Watch it go out live: a results list fills in as each email is sent, showing who it reached, who bounced, and who was skipped because they declined marketing or their address failed verification.
- One-off messages too: send any customer a single email, text or push notification from their record, with a preview before it goes.
Sending to an old list is also the fastest way to end up in spam folders, so bulk email is built to protect you:
- Addresses checked first: email addresses are verified before you send, so dead and fake addresses are weeded out.
- Sent in stages: large sends go out gradually rather than all at once, which is how email providers like to see it.
- Bounce protection: sending is protected against high bounce rates, which keeps your sender reputation healthy.
- Consent built in: when you upload a list of leads, you confirm you have permission to contact them.
- Pay as you go: credits are bought up front, so you only pay for what you send.
The result is more of your emails landing in inboxes, and fewer in spam.
9. Reward Loyal Customers With Points
Give customers a reason to keep booking with you instead of shopping around. Switch on the built-in loyalty programme and customers earn points on what they spend with you.
- Set your own rates: choose how many points customers earn per pound, and what the points are worth when they redeem them (for example, 100 points for £1 off).
- Welcome bonus: give new customers a points bonus when they sign up.
- Minimum redemption: set how many points a customer needs before they can use them.
- Track it all: see points across your customers on the loyalty dashboard.
- Rewards in their pocket: in your customer app, customers see their points balance and what it is worth in pounds, claim a reward to get a voucher code, keep their codes in a My Vouchers wallet and check every point earned and spent.
A small reward goes a long way in a business built on repeat bookings.
11. Win More of the Quotes You Send
Marketing does not stop once someone asks for a price. The quote itself is one of your best sales tools.
- See who opened your quote: every quote on your dashboard shows an Opened or Clicked badge, so you know who is interested before you pick up the phone. Pair it with the “A Quote Email is Opened” funnel trigger to follow up automatically.
- Optional extras: add extras like an oven clean or inside windows to your quotes. Customers tick the ones they want when they accept, the total updates as they go, and the extras are added to the job. More value from every booking, with no awkward upselling.
- Tender packs for commercial work: turn any quote into a complete, branded tender pack in one click, with your pricing, method statements, risk assessment, COSHH register, staff training, insurance and certificates in one PDF. Track every tender from prepared to won or lost, with a reminder to chase any that go quiet.
12. Never Miss an Enquiry
All the marketing in the world is wasted if the phone rings out while you are up a ladder. ProCleanerUK includes two ways to catch enquiries when you cannot.
- AI voice receptionist: answers calls for your business when you are busy, so callers get a response instead of voicemail.
- Website chatbot: answers visitors’ questions on your website at any hour and helps turn them into enquiries.
Together they mean the leads your marketing brings in actually reach you.
13. Find Out Which Offline Marketing Actually Works
Van signage, flyers and leaflets are hard to measure. QR code campaigns fix that. Create a QR code for each one, such as “Van 1” or “Spring leaflet”, and every booking made from it is tagged with the campaign it came from.
After a few weeks you will know whether the van, the leaflet drop or the shop window card is earning its keep, and where to spend next.
14. Get More Five-Star Reviews on Autopilot
For a local cleaning company, reviews are often the deciding factor between you and the next business on Google. The trouble is remembering to ask.
- Automatic review requests: switch on review request emails and texts in Settings and they go out a set time after each job is completed, three days by default or whenever suits you.
- Rate the clean in the app: every completed job in your customer app has a Rate Your Service section, where customers give 1 to 5 stars and add a comment if they like. It takes seconds.
- A friendly nudge on the home screen: if a customer has not rated their latest clean, their app dashboard shows a banner with a Rate Your Clean button that opens that job. The message changes from visit to visit, so it never feels like the same old reminder.
- See every rating: each star rating and comment appears on the job, so you can thank the team for the great ones and put right anything that slipped before it becomes a bad public review.
- Shown on your directory listing: your average star rating, number of reviews and most recent reviews appear on your Partner Directory listing, with surnames shortened for privacy.
- A review link in any message: drop the review link shortcode into any email or text template and each customer gets a direct link to leave you a review.
- Build it into a funnel: add a review request to a funnel triggered when a job is completed, with a condition step so anyone who did not open it gets a short text a few days later.
Your app ratings show you who is delighted, and your review link turns those happy customers into public reviews. More reviews mean better visibility on Google and more trust from people comparing cleaners.
15. Free Exclusive Leads From the ProCleanerUK Partner Directory
ProCleanerUK also runs its own websites that bring in enquiries from people looking for cleaners. When an enquiry comes in for your area, we can pass it to you through the Partner Directory, free of charge.
- Exclusive: a lead passed to you is yours alone, not sold to five other companies.
- Free: there is no cost per lead, unlike most lead websites.
- Followed up automatically: add the lead to ProCleanerUK and your New Lead funnel picks it up and follows up for you.
Leads are shared as they come in, so the number varies by area and season. Think of them as a bonus on top of your own marketing, not a replacement for it.
A Simple 20-Minute Weekly Cleaning Business Marketing Routine
You do not need a marketing team. Set up your funnels once, then spend 20 minutes a week on this:
- Monday: post a Reel. Pick the best job from last week, make a Reel and post it with the ready-made caption.
- Tuesday: check your hot leads. Open your funnel analytics and ring anyone marked Hot or Scorching, then send Buddy emails to a few customers who are Due a nudge.
- Wednesday: chase open quotes. Look for quotes with an Opened badge that have not been accepted, and give them a call.
- Thursday: tweak one thing. Find the funnel step with the lowest open rate and try a new subject line.
- Friday: post another Reel. Two a week is plenty to keep your pages looking busy.
Everything else, from quote reminders to welcome messages and win-back offers, runs by itself in the background.
Frequently Asked Questions
Do I need any marketing experience? No. Marketing Reels write the words for you, the email builder works by dragging blocks, and funnels run on their own once they are set up.
Can ProCleanerUK write my marketing emails for me? Yes. Buddy, the built-in AI assistant, suggests a marketing email for any customer based on their history, and can add a Book now button. You check it before it is sent.
Do I still need Canva, Mailchimp or a separate texting service? For most cleaning businesses, no. Videos, emails, texts and push notifications are all made and sent from ProCleanerUK.
Will my messages include my branding? Yes. Reels use your logo, brand colour, phone number and website automatically, you can add your logo and colours to any email template, and you can connect your own email address so messages come from your own domain.
Can people unsubscribe from my emails? Yes. Add the unsubscribe link shortcode to your emails, and you can see everyone who has unsubscribed in your funnel analytics.
How do I know if my marketing is working? Funnel analytics show opens, clicks and bounces for every step, lead temperature shows who is engaged, quote badges show who opened their quote, and QR campaigns show which offline marketing brings in bookings.
Can I target different services differently? Yes. Each funnel can be set to run only for a specific service, so every customer gets follow-up that fits what they asked for.
Your Marketing Department, Built In
Most cleaning businesses do not lose out because their cleaning is not good enough. They lose out because nobody sees it, quotes go unchased and past customers drift away. ProCleanerUK fixes all three from the same place you run your jobs: videos from your photos, follow-ups that run themselves, and analytics that tell you exactly who to call.
Already on ProCleanerUK? Set up your first quote follow-up funnel today and make a Reel from this week’s best job.
New to ProCleanerUK? Start your free 28-day trial and see how much easier marketing your cleaning business can be.