We’re a bit excited about this one, so we’ll just say it plainly: you can now send a single marketing email to exactly the right group of customers. No spreadsheets, no manual lists, no guesswork.
If you’ve ever wanted to email “everyone who’s a VIP” or “every repeat customer” without copying email addresses into a separate tool, this one’s for you.
Tag It, Then Forget It
Tags are the heart of this. Open any customer’s profile, type a word, “Commercial,” “Domestic,” “End of Tenancy,” “Weekly Clean,” “Carpet Cleaning,” “One-Off Job,” whatever splits your customer base the way your business actually works, and that’s it. The tag exists from that moment on, ready to use across every customer you apply it to.
No setup screen. No “create a tag” step you have to remember. You just label people as you go, the same way you’d jot a note on a customer file.
That’s the bit that matters most for a cleaning business specifically. Your commercial office clients and your domestic weekly cleans are completely different audiences, with completely different things worth telling them about. A seasonal carpet-cleaning offer means nothing to an office contract customer, and a B2B service update means nothing to a homeowner. Now you can speak to each one separately, in one click, instead of writing the same email twice or sending it to everyone and hoping it lands.
Then Send to Exactly Who You Mean
When you’re ready to send something, you get a simple choice:
- Send to everyone who’s opted in to marketing emails, or
- Send to just one tag, so a seasonal offer for domestic carpet cleans goes only to domestic customers, not your entire commercial contract base too
Either way, only customers who’ve genuinely opted in themselves, from their own customer portal, will ever receive anything. Tagging someone never sends them an email on its own. Consent and targeting are two separate switches, built that way on purpose.
Four Layers of Protection, Built In
Every send passes through several checks before anything reaches an inbox.
- Opt-in, always. Consent sits with the customer, not the sender. No campaign can ever reach someone who hasn’t genuinely opted in themselves, from their own portal. Tagging someone never sends them anything on its own.
- You choose the audience. Send to everyone who’s opted in, or narrow it to a single tag, so a domestic offer never lands in a commercial customer’s inbox by accident.
- List cleaning, automatically. Every address gets checked in real time before sending. Old addresses, typos, and long-abandoned inboxes get caught and skipped on their own.
- A safety net that watches itself. If bounce rates ever climb too high on a campaign, sending pauses automatically across the board until it’s reviewed.
Built-In List Cleaning, Because Mistakes Happen
Before anything goes out, every address gets quietly checked against a real-time email verification service. Old addresses, typos, and long-abandoned inboxes get caught and skipped automatically, so your sending reputation stays protected even if a list’s gotten a little stale over time.
You’ll see exactly what happened too. A live results view shows you, name by name, who got sent to, who bounced, and who got skipped and why.
How It’s Priced
This runs on simple prepaid credits, one balance for sending, one for the list-cleaning check. Both are visible at a glance in Settings → Email, where you can top up either one in a couple of clicks. No subscriptions, no hidden tiers. Buy what you need, use it whenever.
Where to Find It
Head to any customer’s profile and look for the new Marketing tab, that’s where tags and opt-in status live. When you’re ready to send, the same Message button you already use for one-off messages now lets you pick a segment instead of a single person.
Give it a go, and let us know what you think. Start your 28-day free trial today.