If you’ve been following advice from “cleaning gurus” stuck in the early 2000s, it’s time for a change. The cleaning industry and marketing landscape have evolved significantly, and there are now more effective (and free) ways to grow your business without relying on outdated tactics. Here’s how to take control of your marketing strategy with free courses and resources from Google, Facebook and HubSpot so you can focus on what really works.
1. Get Certified in PPC Advertising with Google’s Free Courses
Pay-per-click (PPC) advertising is a powerful way to attract new customers, but it can be costly if you don’t know how to use it effectively. Why not learn from the best instead of wasting money on trial and error?
Google offers a free course called the “Google Ads Certification,” which covers everything from the basics of PPC to advanced strategies. The course includes multiple modules that teach you how to create effective ads, target the right audience, and optimise your campaigns to get the best return on investment. This knowledge allows you to confidently run your PPC campaigns and avoid costly mistakes.
- Get started with Google’s free course here: Google Ads Certification
2. Learn Social Media Marketing with Facebook’s Free Blueprint Courses
Social media is an invaluable tool for any cleaning business looking to attract new customers, and Facebook offers a comprehensive free course called Facebook Blueprint. This platform provides a range of courses tailored to help you understand and make the most of Facebook and Instagram ads, organic content, and more.
Facebook Blueprint covers various aspects of social media marketing, such as:
- Building an effective Facebook page for your business.
- Understanding Facebook ads and setting up targeted ad campaigns.
- Learning about Facebook’s algorithms to improve organic reach.
- Best practices for engaging content that drives customer interaction.
These courses can help you use social media more effectively, create compelling content, and engage your audience in ways that are proven to work.
- Get started with Facebook’s free courses here: Facebook Blueprint
3. Optimise Your Website for Free
A well-optimised website is crucial for attracting new customers. Google offers a free course on the fundamentals of SEO, helping you understand how search engines work, how to optimise your website for local search, and how to rank higher in search results.
Google’s “Fundamentals of Digital Marketing” course includes several modules on SEO and web optimisation. It’s perfect for learning how to ensure your cleaning business appears at the top of local search results, driving more traffic to your website.
- Get started with Google’s free SEO course here: Fundamentals of Digital Marketing
4. Use Email Marketing to Build Relationships
Email marketing is another free and powerful way to connect with your customers, keep them engaged, and encourage repeat business. Learn how to build a successful email marketing strategy with HubSpot Acdamay’s free course on “HubSpot Academy Email Marketing Course.”
The course covers:
- Creating engaging email content.
- Segmenting your audience for targeted campaigns.
- Understanding email analytics to improve performance.
By mastering email marketing, you can maintain strong customer relationships and keep your services top-of-mind.
- Learn more about email marketing here: HubSpot Academy Email Marketing Course
5. Leverage Customer Referrals and Social Shares
Word-of-mouth marketing remains one of the most effective ways to get new customers. Encourage your satisfied customers to refer friends or family by offering a small discount or reward for each new customer they bring in. You can also encourage them to share their positive experiences on social media.
With ProCleanerUK’s built-in referral tools, this process is automated. After each job, our software sends a thank-you email encouraging customers to share their experience or refer your services. It’s an easy way to turn happy customers into brand ambassadors without extra effort.
How ProCleanerUK Gives You More Time to Focus on Free Marketing
Implementing these free marketing strategies can be incredibly effective, but they require time and effort. That’s where ProCleanerUK comes in. Our software helps you save weekly hours by automating admin tasks like scheduling, invoicing, and follow-ups so you can focus on what matters—growing your business.
From automating quote follow-ups and referral emails to managing your customer communications, ProCleanerUK does the heavy lifting, giving you more time to implement these powerful, cost-free marketing tactics.
Why not see for yourself? Start your 14-day free trial today and discover how much time you can save with ProCleanerUK, allowing you to focus on getting more customers.