The person who visited your “Request a Quote” page and vanished. The one-time client you never heard from again. The leads that just… went cold.
This isn’t a failure of your cleaning skills; it’s a failure of your system. The hard truth is: if you don’t have an automated marketing funnel, your cleaning business is losing money, guaranteed.
🧹 What is a Marketing Funnel (and Why is Yours Leaking)?
In simple terms, a marketing funnel guides your potential customers through an automated journey. It’s the path from “Who is this cleaning company?” to “Here is my credit card for a recurring bi-weekly clean.”
Most cleaning businesses just have a “bucket”—a website. They hope leads fall in. In contrast, a funnel is a “pipe system” that ensures no lead leaks out. It guides them step-by-step:
- Awareness: They find your ad, website, or social post.
- Interest: They request a quote or download your “Top 5 Cleaning Tips” guide.
- Decision: They compare your quote to a competitor’s. This is the most critical stage you’re probably ignoring.
- Action: They book the job.
- Loyalty: They become a repeat customer and leave you a 5-star review.
Without a funnel, you are leaving the most important stages—Decision and Loyalty—entirely to chance. Consequently, you’re wasting ad spend on leads you don’t follow up with, exhausting yourself with manual emails, and letting one-time clients forget you.
✨ The “Clever” Funnel: Go Beyond Just Email
This is where most businesses hit a wall. They think, “Okay, I’ll get Mailchimp.” But then you’re stuck. You’ve got Mailchimp for emails, maybe another service for text reminders, and no way to send instant push notifications. Ultimately, it’s an expensive, complicated mess where your systems don’t talk to each other.
That’s the old way. Our platform is different.
We built a “clever” funnel builder directly into our system. Plus, we don’t just do email. We use a three-pronged attack to automatically convert leads into loyal customers, using the right message, on the right platform, at the right time.
- Email Funnels: The workhorse. Perfect for sending beautiful quotes, newsletters, and automated check-ins.
- SMS (Text) Funnels: The immediate-opener. Send personal, automated follow-ups that get a 98% open rate.
- Push Notification Funnels: The instant-action. Send “flash sale” or “last-minute opening” alerts to your loyal customers who have your app.
💰 Ditch the Extra Subscriptions. This is Included.
This is the best part. When we say our platform is “all-in-one,” we mean it. This powerful, multi-channel (Email, SMS, and Push) funnel builder isn’t an expensive add-on. We include it in your package price.
You can do away with Mailchimp, Constant Contact, or any other email provider. You can stop paying for separate, complicated SMS subscriptions. You can save hundreds of dollars a month by consolidating all your marketing tools into the one platform you already use to manage your business.
It’s Not Just for New Leads: 4 Clever Funnels You Can Set Up Today
The real power of our funnel builder is that actual events in your business trigger it. A new lead needs a different message than a long-time customer, so you can build specific, automated funnels for every part of the customer journey.
Here are four essential funnels you can build in our system today.
1. The “New Lead” Funnel (The Nurture Sequence)
- Problem: Someone visits your site but isn’t ready for a quote. Maybe they just downloaded your “Spring Cleaning Checklist.” They’re a “cold” lead.
- Trigger: A “New Lead is Created”.
- Your New Automated Funnel:
- Step 1 (Instant): The system sends an Email:
- Subject: Here’s your free cleaning checklist!
- “Hi {{customerName}}, thanks for downloading our checklist! We’re {{companyName}}, and we’re passionate about making homes in [Your City] sparkle. Here’s your guide…”
- Step 2 (Wait 2 Days): The system sends an Email:
- Subject: The #1 cleaning mistake most people make
- “Here’s a tip from our pros…”
- Step 3 (Wait 3 More Days): The system sends an Email:
- Subject: See the difference for yourself?
- “Ready to put the checklist away and let us handle the hard work? Get a free, no-obligation quote in 60 seconds: {{quoteLink}}”
- Step 1 (Instant): The system sends an Email:
- Result: You’ve built trust, proven your expertise, and gently guided a cold lead right to your quote page, all without lifting a finger.
2. The “Quote Sent” Funnel (The Automated Follow-Up)
- Problem: You spend time creating a custom quote, email it to the lead, and then… silence. You’re left to wonder, “Did they see it? Did they hire someone else?” You’re stuck manually chasing them.
- Trigger: A “Quote is Sent”.
- Your New Automated Funnel:
- Step 1 (Instant): The system automatically sends the Email with the quote (this is the trigger).
- Step 2 (Wait 24 Hours): The system automatically sends an SMS (Text):
- “Hi {{customerName}}, just a quick text to confirm you received the quote we emailed yesterday for your 3-bedroom home. Any questions I can answer? – {{companyName}}”
- Step 3 (Wait 2 More Days): The system sends an Email:
- Subject: Any questions about your cleaning quote?
- “Hi {{customerName}}, just a friendly follow-up. We’d love to make your home sparkle. Did you know we offer a 100% satisfaction guarantee? You can book your slot here: {{quoteLink}}”
- Result: You’ve just automated the entire follow-up process. As a result, you look professional, you’re not “pestering” them, and you’ve given them two more chances to convert.
3. The “Job Completed” Funnel (The 5-Star Review & Repeat Booker)
- Problem: You finish a one-time deep clean. The customer is thrilled, they pay, and you leave. You hope they’ll remember to leave a review and book again in 6 months, but they rarely do.
- Trigger: A “Last Job is Completed”.
- Your New Automated Funnel:
- Step 1 (Wait 2 Hours): The system sends an Email:
- Subject: How did we do today?
- “Thanks for having us today, {{customerName}}! We hope your home is sparkling. If you have 30 seconds, we’d be so grateful for a review: {{reviewLink}}”
- Step 2 (Wait 3 Weeks): The system sends an Email:
- Subject: Life gets busy… let us handle the cleaning.
- “Hi {{customerName}}, hope you’ve been enjoying your clean home! Many of our clients save time and money by booking a recurring clean. As a thank-you, here’s 10% off when you set up a bi-weekly or monthly service.”
- Step 3 (Wait 3 Months): The system sends a Push Notification (to customers with your PWA/App):
- “Seasonal Special! 🍂 Is it time for a fall clean-up? Tap here to get 15% off a deep clean this month.”
- Step 1 (Wait 2 Hours): The system sends an Email:
- Result: You’ve just built an automatic system for getting 5-star reviews (boosting your reputation) and, at the same time, turning one-time customers into high-value repeat clients.
4. The “Upsell” Funnel (Increasing Your Average Job Value)
- Problem: Your customer books a standard bi-weekly clean, but they don’t add your high-margin services like oven cleaning or interior window washing. You’re missing out on extra revenue from a customer who already trusts you.
- Trigger: 1 week before a “Job is Scheduled”.
- Your New Automated Funnel:
- Step 1 (7 Days Before Job): The system sends an Email:
- Subject: Getting ready for your clean on {{jobDate}}!
- “Hi {{customerName}}, we’re looking forward to making your home sparkle on {{jobDate}}. P.S. Since our team will already be there, many of your neighbours add on other services. Did you know we offer:
- Professional Deep Oven Cleaning
- Interior Window Washing
- Deep-Clean of Refrigerator
- Just reply to this email, and we can add it to your upcoming job for a small extra charge!”
- Step 2 (1 Day Before Job): The system sends an SMS (Text):
- “Hi {{customerName}}, just a reminder for your clean tomorrow at {{jobTime}}. By the way, would you like us to add on an oven or fridge clean while we’re there? Let us know!”
- Step 1 (7 Days Before Job): The system sends an Email:
- Result: You’ve created an automated upsell machine. It’s polite, relevant, and it works to increase your average job value without you having to “hard sell” every customer.
Stop Leaking Leads. Start Automating Growth with The One.
Stop letting your hard-earned leads go down the drain. It’s time to build your funnels, automate your follow-ups, and get back to what you do best: running a fantastic cleaning business.
All of this power—the email, SMS, and push funnels, the quote-sent triggers, the job-completion follow-ups—is built right into The One, the brand-new, all-in-one platform from ProCleanerUK.
Stop paying for Mailchimp, ClickFunnels, and separate SMS tools. The One has everything you need, all included in your plan.
Ready to see it in action?