When you are starting a cleaning business, every pound counts, and paying a web designer hundreds or thousands of pounds before you have your first customer is hard to justify. The good news is that you can get a perfectly good cleaning company website for free, or very close to it.
The bad news is that a lot of free websites look nice but never bring in a single enquiry. This guide shows you the best free options, the pages a cleaning website actually needs and how to make sure visitors turn into bookings.
Start with a free Google Business Profile
Before you build anything, set up your Google Business Profile. It is free, and it is how most people find a local cleaner, through Google Search and Google Maps. Add your services, the areas you cover, your phone number, photos of your work and your opening hours. Then ask every happy customer to leave a review.
For many new cleaning businesses, a good Google profile with ten strong reviews brings in more work than a website ever will. Do this first.
The best free website options
- Wix and Squarespace style builders: drag and drop, easy to use and good looking templates. Free plans put the builder’s name in your address and show their branding.
- WordPress.com: powerful and flexible, but with a steeper learning curve. The free plan has limits on design and features.
- A Facebook business page: not a website, but free, quick and where a lot of local customers already look for recommendations.
If you can stretch to it, buy your own domain name, such as yourcompany.co.uk. It usually costs very little per year and looks far more professional on your van, leaflets and emails than a free web address.
The pages every cleaning website needs
You do not need a big site. You need a clear one. Five pages are enough to start:
- Home: what you do, where you do it and a clear way to get a quote, all visible without scrolling.
- Services: each service you offer, what is included and, ideally, starting prices.
- Areas covered: list the towns and postcodes you work in. It helps customers and helps you show up in local searches.
- About: who you are, a photo of you or your team and why customers can trust you, such as insurance and background checks.
- Contact or quote: a simple quote form, your phone number and your email.
What makes people actually book
A website’s job is to turn visitors into enquiries. The cleaning websites that work best have a few things in common:
- Real before and after photos: nothing builds trust faster than proof of your work.
- Reviews: show your Google reviews on the site.
- A quote form on every page: do not make people hunt for it.
- Trust signals: insured, checked staff, satisfaction guarantee, local business.
- Fast on mobile: most customers will look at your site on their phone.
Simple local SEO for cleaning websites
You do not need to be an SEO expert to appear in local searches. Use the name of your town and the services you offer naturally in your page titles and text, for example “End of tenancy cleaning in Swansea”. Keep your business name, address and phone number the same on your website, Google profile and Facebook page. Add a few genuinely useful pages over time, such as a checklist for end of tenancy cleans, rather than lots of thin pages. Quality beats quantity every time.
Getting enquiries without a full website
Here is something many cleaning owners do not realise: you can win plenty of work before your website is finished.
In ProCleanerUK, Quote Forms give you a ready-made, step-by-step quote form in your logo and brand colours. Share the link in Facebook posts and ads, print it as a QR code on leaflets, or copy the embed code to add the form to a free Wix or WordPress site. Every request lands straight in your leads.
Landing Pages go a step further. Pick any job with before and after photos and ProCleanerUK writes a page for you in about 20 seconds, with a before and after slider, your best reviews and your quote form, ready to share in local Facebook groups. You can also add an online booking page and an AI chatbot that takes bookings 24 hours a day to any website you already have.
Want a proper website for free?
If you would rather not build it yourself, ProCleanerUK includes a free bespoke website with any yearly plan. It is built and hosted for you, designed to win local work, and connected to your software so enquiries flow straight into your leads and bookings. You can see what is included on our pricing page.
Not sure yet? Start with a 28-day free trial and use Quote Forms and Landing Pages straight away, or book a free demo and we will show you how it all fits together.
For more ways to bring in work, read our guides on how to get more cleaning leads and marketing your cleaning business.
FAQs
Can I really get a cleaning website for free?
Yes. Builders like Wix and WordPress.com have free plans, and a Google Business Profile is free. The trade-offs are a less professional web address, the builder’s branding and fewer features, which is why many businesses buy a domain name once they are up and running.
Do I need a website to start a cleaning business?
Not on day one. A Google Business Profile, a Facebook page and a shareable quote form can bring in your first customers. A website becomes more important as you grow and want to look established to commercial clients.
What should I put on the home page?
What you do, where you work and how to get a quote, all visible at the top of the page. Add before and after photos, reviews and a few trust signals such as being fully insured.
How do I get my cleaning website on Google?
Set up a Google Business Profile, use your town and services naturally in your page titles and text, keep your contact details consistent everywhere and collect reviews. Useful, genuine content helps more than lots of thin pages.
Does ProCleanerUK include a website?
Yes. A bespoke website is included free with any yearly plan, built and hosted for you and connected to your software. On any plan, you can use Quote Forms, Landing Pages, an online booking page and the AI chatbot to win work online.